Kyle Busch’s lucrative M&M’s sponsorship deal is coming to an end
Busch’s most visible sponsor, M&M’s, is leaving NASCAR at the end of the 2022 season, ending a 15-year engagement with the Joe Gibbs Racing driver.
“It’s hard to put into words the appreciation I have for the Mars family, their associates and their brands that have supported me since 2008,” Busch said in a social media post.
“On the track we’ve won 55 races and 2 championships together. But off the track we’ve built friendships that will live way beyond 2022. The Mars family has always accepted me for who I am and I’ll always be thankful for that. Here’s to many more trips to Victory Lane in 2022!”
Despite being sanctioned the week before for a violation of NASCAR’s code of conduct, Busch won the 2015 and 2019 NASCAR Cup Series titles in M&M’s-themed cars and competed in one at this year’s finale in Phoenix.
The most recent contract, according to Forbes, was paid $20 million per year. M&M’s have been the principal product featured on Busch’s cars, although Mars has used the partnership to promote other Mars products such as Skittles and Pedigree dog food.
The uniforms of NASCAR racing drivers are currently available at the following websites for a reasonable price: