Trackhouse Entertainment Group has begun a plan to broaden its global reach by sponsoring a NASCAR Cup Series entry for ovearseas rally drivers.
Trackhouse Racing will join the No. 91 Chevrolet Camaro ZL1 at least once throughout the balance of this Cup season as part of the ‘Project 91’ programme, with ambitions to extend the programme in the future.
In the coming days, the first overseas racer to join the programme will be confirmed.
Formula 1, IndyCar, and sports car racing are among the championships Trackhouse is targeting for racers, according to reports.
Ross Chastain and Daniel Suarez drive full-time Cup Series teams for Trackhouse Racing, a part of Trackhouse Entertainment Group.
“Project 91’s mission is to activate the intersection point of NASCAR racing and global motorsport culture,” said Justin Marks, co-owner of Trackhouse Racing along with Grammy award-winning rapper PitBull.
“I truly believe the NexGen car represents an opportunity for NASCAR to enter the global professional motorsport conversation.
“We now have a race vehicle with international technological relevance where world-class drivers from other disciplines can compete at NASCAR’s highest level without the steep learning curve that the previous generation cars required.”
Marks claims that the introduction of various new features to the Next Gen car design, such as diffusers, independent rear suspension, and a sequential gearbox, has enabled racers in other global racing series transition more easily.
“With the formation of Project 91, Trackhouse has opened the door for global champions while beginning the process of scaling into an internationally recognized racing brand,” Marks said.
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